Stories That Convert

1 Get attention 2 Why this works

1 The driving force 2 The essential ingredient 3 Yin | Yang 4 The 6 Hot Buttons 5 Practical story structure

1 “Why I do this” 2 “Here’s how it all started” 3 “Why I’m the right choice” 4 "Here's the results people get" 5 Turn 'no' into 'yes'

1 Hit the ground running 2 Time machine 3 Start with so 4 Editor-in-chief 5 Show your soft side 6 Open the door 7 Sherlock 8 Set the stakes 9 Your Captiv8 Checklist

1 The Spark Connection Framework

1 Selling on social with story 2 Where to use stories on social

1 Story Sparks 2 Story Vault 3 Go share your stories!

1 Results Headlines 2 "Secret" Headlines 3 Consequence Headlines 4 List Headlines 5 "Don't Miss Out" Headlines 6 Prevention Headlines 7 Shocking Headlines 8 "You're Not Alone" Headlines 9 Tutorial or Guide Headlines 10 Authoritative Headlines 11 Download All Headlines!

1 Next steps